Solstice Coffee Roasters
Complete WooCommerce e-commerce rebuild with custom subscription engine & automated fulfillment
Client
Solstice Roasters, Melbourne
Year
2024
Role
WooCommerce Developer
Scope
Custom WooCommerce Theme, Stripe Billing, ShipStation API, Custom Quiz
Duration
7 weeks
Automated recurring revenue: a custom coffee subscription quiz that converts 1 out of 5 quiz takers.
The brief
Migrating from a clunky legacy system to a bespoke WooCommerce architecture with customized roast profile selection, recurring subscription billing, and automated warehouse routing.
The work
Custom-coded subscription funnel integrated with Stripe Custom Accounts, an interactive Vue-powered taste profile quiz, and webhook-driven label generation for warehouse printers.
Poster II: the knot symbol, 2-colour silkscreen
Poster III: TOKYO set through the construction grid
The result
Over $80k in Monthly Recurring Revenue (MRR) added within the first 90 days post-launch, with churn dropping below 3%.
$80k+
Added monthly MRR
21.4%
Quiz conversion rate
<3%
Subscription churn